Blu-ray players cheap explosive can grab the market of city - Blu-ray, player, CD - Audio Industry

According to Taiwan media reports, last year's Christmas Festival holidays SONY (Sony) Blu-ray players pull off after the bloody price competition, Philips (Philips) this year, dishing out 69.98 US dollars (less than 2,500 yuan NT) cut-throat price rush city in an attempt to detonate ahead of market demand.

In fact, by the end of 2008 Financial Blu-ray growth period for the deferred storm for a year, and manufacturers know whether the market price is a key factor in popularity, so the second half of 2009, after another hundred dollars to see Blu-ray player price promotions.

Drama staged not only in white card market, the brand manufacturers become more active this year following the introduction of less than 150 U.S. dollars last year, Sony Blu-ray players grab market this year after March 15 channel Philips popped up in America's real break 69.98 U.S. dollars set price.

In Taiwan, in July 2009, Sony introduced the industry-leading price of 10,000 yuan less than NT Blu-ray player, because of price reduction strategy work successfully in 2009, Taiwan won the Blu-ray player market with a 50% market share rate, the original retaining its position as Taiwan's Blu-ray player market share, No. 1 Pioneer Only 20% market share has slipped 2.

Industry, this year set off bloody price war, under the Philips will become more intense, with high-definition digital TV Broadcast the popularity of Blu-ray (blu-ray) disc-related products will enter the high growth period of the Warring States era, explosive growth is expected this year, Blu-ray.

Corporation that price quickly fell to the North American Blu-ray broadcast (recorded) player, in just a quarter hours from 11.7 million households owned a few (huoseholds), grown to 17 million. Today there are well-known brand players test a low price 70 dollars below the 2010 Blu-ray popularity no doubt.

Under DIG IT IMESResearch forecast in Blu-ray player prices continue to fall, and the increasingly rich source of content pieces, driven by trends, by 2012 the global Blu-ray players will be able to ship 45 million units, the annual compound growth rate of about 37%, when the blue Light players will account for 25% of the global market player, led the growth momentum player market shipments.

Recently, North American TV channel operators to publish the 3D video playback duration, Sky3D channel will be on April 3 to begin broadcasting several 3D video game, called a new milestone in the 3D image. While others such as ESPN also announced its launch in the summer of 3D images. In 3D Film Strong catalyst and TV, 3D market will be gradually heated.

Whole, Blu-ray hardware into the cut-throat price war, the international brand manufacturers gradually release OEM orders to Taiwan the opportunity to significantly improved system will help Taiwan Washer Plant operation.

With the popularity of hardware, but also will accelerate the growth in demand for CD-ROM film will help put Blu-ray disc production lines of Taiwan manufacturers improve margins.

In addition, 3D images popularity, BD-3D specifications come out, but also for Blu-ray Disc product life cycle, a substantial extension of Blu-ray imaging with future specifications will continue to evolve, the outlook should be very impressive.

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